Digital Marketing Albania

Digital marketing in Albania has had a remarkable development in recent years. In fact, many companies decide to outsource this type of service in Albania, and with good results! Investing in digital marketing to allow your company to create a strong presence and identity online is the investment par excellence.

To date, it would not make sense to invest only in the creation of a web portal without estimating the use of part of the available budget to be allocated to a digital marketing campaign. A digital marketing campaign, to be successful, requires careful and meticulous planning.

Search Engine Optimization

With the term SEO, we mean a set of activities carried out to improve the visibility of a website on search engines, in order to improve or maintain the positioning in the pages of response to queries from users of the web.

Many of our customers, during their first meetings, think that placing one website ahead of another in Google’s results is just a question of money! In reality, these people ignore the existence of other positions in addition to those paid.

Google in fact divides in the results the organic positioning (which is obtained precisely with the SEO) and paid positions (which are obtained with the Google AdWords service). So it’s not a question of mere money, because Google always puts its users in the foreground and the interest they have for results! Google aims to provide quality results to the queries of its users!

For this reason, the search engine places free, in the first positions, interesting and complete websites that have something to say, quality, and original content.

Social Media Marketing

Social networks are becoming more and more important every day, and the reputation of a brand, including its visibility, increasingly passes through social network channels. There are those who consider Social Media Marketing as the marketing of the future, whereas we at Rubik treat it as the marketing of the present.

We live in the age of sharing, our lives are overwhelmed by the need to post, tag, tweet every step and every action we do, more and more often. Needless to reiterate how all this is profoundly changing the way to establish itself in a given market for a company and the method of growing its business.

Social Media Marketing has established itself as the ultimate form of communication. The goal of this particular branch of web marketing is to increase the visibility of a brand, a product, or a service, on the main social channels (Facebook, Twitter, Instagram, etc.) making sure to build an image, increase brand awareness and build connections and contacts with new and potential consumers.

We reappear well as the advent of social literally changed our lives, now there is no person, and above all company, which does not have a social page or a personal dedicated profile.

Pay per Click Campaign

Pay per click is a method of purchasing and paying for online advertising in which the advertiser pays a unit rate in proportion to clicks, or a certain amount is paid only when a user actually clicks on the advertisement.

In short, it’s a way to buy visits for your website, rather than getting them and collecting them in an organic way. In order to achieve a good positioning through SEO, it takes a long time, we are more and more inclined to integrate the organic positioning campaigns with the PPC ones.

This can be positive especially in the initial period when the latter is likely to be the only ones to provide tangible and immediate results to customers. Another great advantage of Pay per Click campaigns is the protection from any repayment periods deriving from organic results, thus providing a constant flow of traffic.

If you wish to receive more information about our digital marketing services in Albania, do not hesitate to contact us and discover the convenience of our offers.