If you want to seriously reach a growth in your ecommerce sales,you have to follow the right strategies and be on-demand.
You might be an ecommerce business with many years in the market or a new one, but your goal continues to be the same: how to grow ecommerce sales.
Unluckily, there are a lot of ecommerce businesses that start to fail and be unsuccessful in achieving their goals of growing, because they follow the wrong strategies in sales and they don’t know how to gain the trust of their customers.
These things have a high possibility to happen, but keep calm and study the solutions.
You might have your own methods that have helped you up to one point, but ecommerce businesses change with the new industry and the innovative demands that the customers start to have.
Here are some of the main strategies that will show you how to grow ecommerce sales.
Let’s jump on them,shall we:
- Sell to existing customers
- Improve your ecommerce software
- Boost ecommerce sales with SEO (search engine optimization)
- Integrate Instagram
- Offer free shipping to your customers
- Provide as many payment options as possible
- Build a connection with your customers
- Try to be mobile friendly
1. Sell to existing customers
The customers that you have are the ones who believe in you, so it is very important to target their needs.
Obviously you can do this by asking open ended questions where they will have the chance to let you know about trending products to sell (questionnaires where they can describe their demands) or offering promotion codes to your customers.
E.g. You offer a discount to all customers that buy regularly on your ecommerce store.They can get a coupon code so they will buy with a lower price.This is going to have a positive impact on your sales and the customers will be encouraged to buy more.
Equally important is building credibility and trust because if you want to grow your sales, you should gain their respect and trust.There are hundreds of ecommerce businesses, so you have to let your customers know that you care about them.
How can you do this?
- being more present than ever
- being more communicative
- showing your human side
- trying to be as authentic as possible
- avoiding promises that you can not keep
2.Improve your ecommerce software
This is considered as a very important point in growing your sales. Why do we need to change the existing software?
Is there a problem if we keep it the same for a long time?
There might be just a tiny one, though.
There are a lot of other ecommerce businesses that have it the same, so you need a specialized one which will increase your sales online. In this case you have to choose a piece of accurate and fast software.
Having a piece of software with a great speed can improve the running of your ecommerce business, lead you to a more competitive market and offer your customers other new products/services which will raise your sales.
Broadly speaking,a piece of flexible, new software will make possible a wider business which is going to meet its needs and objectives too.
Shake a leg and pick up the best ecommerce software for you. If you grab the right piece of that pie, you will really make a great impression.
Here are some of the best ecommerce software:
Magento – the best ecommerce software for online merchants
Prestashop – the best ecommerce software for free
Woocommerce – the best ecommerce software for flexibility
Shopify – the best ecommerce software company
Bigcommerce – the best ecommerce software for big businesses
Volusion – the best ecommerce software for the analytical side
Easy-digital-downloads – the best ecommerce software for digital products
3. Boost ecommerce sales with SEO (search engine optimization)
“SEO is the process of increasing organic traffic by creating content and optimizing web pages that match what search engine users are seeking.”-Eli Schwartz
Shall we consider SEO strategies as a powerful value on how to grow ecommerce sales?
Yes…yes and yes. Without a doubt you will do a growth hacking choice.
If you want to achieve a higher ranking and get more traffic, you have to consider SEO marketing as a very important element.
Actually a big number of users trust in search engines. Due to this fact, they have the tendency to click on the top of the suggestions given by search engines results.
Furthermore, SEO can even help you with the social promotion part of your website; e.g. Those people who search on Google and find your website have a bigger possibility to even be promoted on Facebook, Twitter and other social media channels.
You can find a great SEO solution to boost your ecommerce sales like hiring skilled experts in search engine optimization. What’s more, killer headlines and meta descriptions help to get the attention and clicks of the readers.
Moreover, SEO will help you jump ahead compared to your competitors like other ecommerce businesses which sell the same things. The search engine optimized website will have larger possibilities of having more customers and more sales.
4. Integrate Instagram
How often is your website visited?
If you want to have success in your ecommerce shop, you have to depend on website traffic that is a route to conversations. We have to take into consideration the fact that even those customers that you consider loyal don’t find enough reasons to visit your website daily.
You should use other platforms that will help you sell more products and faster.
Social commerce can help you grow your business.
Instagram is considered to have a great number of users. According to instagram statistics, there are more than 500 million daily users and around 200 million of these users visit a business accounts daily.
This is a killer news for your, so use it.
Here are some ways of growing sales:
- Hashtag Research is a great way of growing your sales. Finding some effective and appropriate hashtags will make possible to show your products to a larger audience and of course to the target audience.
- Using visual trends like photos is a great way too. For instance,using large photos with an excellent quality can make the difference. It can make a lasting impression. Let’s see a visual photo shoot by Nike:
- Bigger is better.
According to Ebay 1600 px is perfect and Amazon requires 1000px.
- In addition, you have to follow instagram policies and not to violate its rules. If you don’t follow the rules, there will be big troubles for your account and that will crush your marketing strategy on Instagram.
- Apart from this, you are not allowed to sell products that are prohibited or illegal on Instagram.
5. Offer free shipping to your customers
Is it really going to help? At a glance it might look like losing money but it can really increase sales.
We know that there are a lot of ecommerce businesses and free shipping is very popular ,so the demand asks us to embrace it too.
Stitch labs data indicates that using free shipping can really grow incomes by 10 %. As a result of increasing revenue, there will be a growth even for the average order value.If the shoppers see that there is free shipping,they will increase the number of items that they want to buy.
Apple offers free shipping for everyone that buys over $50 and for the holiday season too.
Actually a lot of ecommerce stores offer free shipping in the period of holidays because they know that it is a period when everyone buys and free shipping is an asset that helps growing ecommerce sales.
Above all, loyal customers really love free shipping.They like your products and sending them without shipping fee will make them very happy.
6.Provide as many payment options as possible
Offering a lot of payment options can grow ecommerce sales.
We know that customers want to have the most comfortable way of paying, so we can offer it to them by giving them as many possibilities as possible.
E.g.credit cards,debit cards.
What do you think about Google Wallet payments? Stripe, Apple Pay, PayPal or WePay?
It is a great idea to make the process of giving money easier just from a mobile application. Sure, this will boost ecommerce sales.
It will be even more successful, if your website has a strong mobile traffic.
E.g Geographic locality that will target the location easier and you can choose countries, areas of the country where you are going to operate.This will help you more with your target customers/clients.
7. Build a connection with your customers
As can be seen, it is very important to come up with creative, new ideas that will really boost your ecommerce website sales.
Try to make a huge difference by taking up the right choices.
You should try to have conversations with your customers. It will help for sure.
If you find out their needs, they will know that you want to help them and you will gain their trust.
Moreover, you shouldn’t allow problems with customer service. We know that it happens, if you don’t put a policy to your employees.
There are a lot of cases where customers/clients refuse to buy products or services because they are offended or badly treated.
Communication is the key for growing ecommerce sales, so use it!
It is very important to ask for their feedback, so their voice will be heard and they will know that their feelings are taken into consideration.
You can do it by using different instruments.You can conduct a survey and send it to your customers so they can express their opinion, or you can share some comment cards and your customers/clients can write there.
8. Try to be mobile friendly
We live in the 21st century and mobile phones are a must for everyone, so having a website that is unoptimized for mobile phones is a huge disadvantage.
You must have a responsive website, so it will adjust with every device or browser and the screen size can change the layout.
Navigation should be easy too because including a lot of categories can load your site.
However, you can use a single menu which will open a drop down menu and this should have an all site position in order not to distract the users.
Amazon offers the option to search by department which gives the chance to search into specific categories and this is very usual because people are guided and they are kept on the site longer.
It is important to accept guest checkouts. If you want to really have a mobile friendly Ecommerce store, you shouldn’t play with the patience of your customers by completing steps to log in or sign up for an account.
This is very annoying and makes the process slower, so be friendly with your customers and grow ecommerce sales, too.
In conclusion, you have to follow all the strategies that we discussed and they will show you how to grow your ecommerce sales and make your ecommerce store succeed.
For every question that you have, you can contact our team of experts and ask for a free consulence.
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