INCREASE VISITS OF YOUR WEB SITE? HERE 5 STRATEGIES REALLY EFFECTIVE!
If you really want to increase your website visits, you’ve come to the right page! In this article I will show you 5 really effective strategies that will help your site reach unexplored heights so far, climbing the steep mountain ranges of the SERP as a true web expert.
It is now well known how your business draws considerable benefits by reinforcing your online presence, who is really interested in your services or your products, before deciding whether to become a customer, perform searches for your business and inform you by visiting your site! And you already have one?
If you are interested in creating a highly professional website at an incredibly low cost, read this article and find out how we can help you.
But now let’s start! Here are 5 really effective strategies to increase the visits of your website:
Work on SEO to increase the visibility of your site
During the first meetings some of our customers thought that placing one website before another in search engine results was just a question of money! In reality, these people ignored the existence of other positions in addition to those paid.
Google, in fact, divides in its results the organic positioning (which is obtained by working with the SEO) from the paid one (which is obtained with the Google AdWords service). It is therefore not entirely a matter of mere money, as Google cares about all its users and the interest they have for certain results.
But how to create a website that is SEO Friedly?
Choose effective keywords
Finding the right keywords is only the first step in order to be able to intercept the needs expressed by users and increase the traffic of a web portal. Keywords are ideas and topics and define the content expressed by your site. For this reason, writing valuable contents that are in line with the keywords associated with such a page is a fundamental aspect that deserves maximum consideration.
Write quality content
This may seem like a foregone tip but do not forget that the most important thing for SEO copywriting is to create high quality content and write well. Do not try to find shortcuts or tricks that can help you achieve results in a short time or risk incurring penalties! Do not write for search engines, write for your users, offer them useful content and that can intercept the needs expressed in the form of queries in search engines.
Use your keywords naturally
Do not fill your texts with keywords (keyword stuffing), it is important to maintain a certain naturalness in writing, without forcing keys into your content. Find the main keyword, enter it at the beginning, in some paragraphs and at the end, be careful not to repeat it too much.
Use synonyms, grammatical and plural variations, or words that are related to the chosen key. It is always good to use a broad vocabulary and that is relevant to the topic, this will make your article in the eyes of the most authoritative search engines and consequently will also help the site positioning.
Highlight the keywords
Tell Google what the keywords are, highlighting them in bold, this way you tell the search engines the relevance of certain words and will be supposed to be a keyword. Use this technique to the advantage of your SEO writing, paying attention to highlight only the words to which you want to give a certain importance in optical indexing.
Use tags h1, h2, h3…
Using the h1 tag for the title is a very important aspect for SEO. Google, in this way, will hold the title in high regard, especially if the words in the title will also be used within the text. Organize your article in a hierarchical way using also the h2 tag for the subparagraphs and the h3 tag for the sub-subsections. This way you will improve your search engine results rather quickly.
Optimize the Meta of your pages
Use the keywords you have selected in the Meta Title and in the Meta Description, Google adores meta written in a relevant way. Write the meta content to sell your products or services with the Title that does not exceed 70-71 characters and the Description that is around 160 characters.
Insert internal links and useful external links
Cross-linking between the internal pages of your site helps to ensure that the page rank of your pages is shared between the different articles. Connecting the pages of your site incorporating the various links in the text is a technique that allows, in addition to the spread of Page Rank in a homogeneous way, also to report to Google the issues of your pages. Instead, make sure to link out to external pages that are always relevant to the topic of your pages and that can deepen the topics covered, checking that these pages have not been penalized by Google or your pages could be penalized in turn.
Enter keywords in file names
When you upload images or documents to your website, making sure to save the name of the file with the keyword in it, you will benefit from SEO. It is certainly also advisable to use keywords to name the directories where the file is located. This way the URLs of your site will be composed of the domain plus the keywords relevant to the content of your pages.
Optimize the alternative text of images
You must know that for the search engines the images have a rather important value, for this reason, from the SEO point of view, there are some points to follow and to take into consideration to optimize your site. One of these activities concerns the optimization of the “Tag alt” of the images.
This tag is nothing more than a textual description that you have to give to your image taking into consideration the theme of the image itself. By optimizing this element you will get two main advantages:
a) Visibility on Google images: you are certainly aware that when you do a search on Google there is also the possibility of going to see which results appear for the same search in the image section. Too often, traffic from Google images is underestimated.
b) Display description in case of failure to load: another very important aspect to consider is that the description of the image can go to make up for a possible lack of loading of the same by the server. It happens in fact, sometimes, to find sites where there are large white spaces, often due to the lack of loading images. By inserting the image alt tag, the user, in our case, should still read the alternative text, which is always better than a blank space on our web page.
These, of course, are just some useful tips to get SEO optimization that can increase the visits of a website. If you are interested in examining the subject, discovering the differences and the activities to be carried out for On Page and Off Page optimizations, contact us without obligation from our contact form.
But in the meantime let’s go on with our strategies …
Create a Blog within your site
Were you aware that the presence of a blog could be one of the best solutions to increase visits to your site? Produce articles, planning an editorial plan that takes into consideration the informational research of potential customers, triggers an inbound marketing process able to increase visits and obtain interesting positions.
Make quality articles
Even previously I focused on the importance of writing quality content. High quality articles are more likely to be read and shared on social media. Did you know that 80% of online searches are made with informative keywords? This means that with the articles of your blog you can intercept these searches by providing comprehensive and detailed answers to potential and interested customers. Do a research on what are the “hot” topics in your sector, inform and elaborate articles that can give true answers to user-generated queries.
Publish regularly
Try to publish your blog articles regularly, organize an editorial plan, decide how often to post a post and try to meet deadlines. For beginners, I suggest to publish a new article at least once a week, slowly trying to increase the pace on the way. If you publish your articles too occasionally, you risk losing the interest of those who have appreciated your content, because, visiting your pages, you will not find new articles to view.
Interact with readers
This is one of the basic rules of blogging and has always played a major role in the success of a site: always ask your readers to share your content if they have been appreciated and appreciated. It might seem trivial but positive feedback or recommendations from other users are a great way to attract new traffic to your site. Always insert the buttons in the articles to make sharing on social networks simple and tell your readers how they can reward your hard work. A share is simple and just a click away!
Interview an expert
Obviously, the types of topics that you decide to propose on your blog will influence the type of users who will read the posts. A form often appreciated to be able to propose your content in a more interesting and usable way, are the interviews with experts in the field. Try to throw down a list of interesting questions that your users could search for, record a conversation or an interview via Skype to an expert and propose it in your article in the form of an interview. This will not only help to increase the credibility of your blog but will give more authority to your site.
Enter infographics
Inserting infographics into your articles will help you express textual content also visually, having also graphically represented this information. Many studies have revealed how much this type of content is not only easier to analyze and remember than a simple text, but it is also much more shared on the web.
Help with Google AdWords
Finding the right balance between organic and paid results is a solution that can certainly increase visits to a website. In particular, for a new website, not being able to count immediately on the benefits brought by SEO optimization, it may be appropriate to enjoy the benefits that the Google AdWords tool allows.
Having a good Digital Marketing plan means taking into consideration and exploiting all the means and possibilities offered by the web. Using Google AdWords sponsorships, you’ll enjoy paid ads that appear at the top and bottom of the SERP. In addition, you can also observe all the parameters related to your campaign, so you can improve it over time by making the necessary corrections.
Perform an Email Marketing campaign
This is a type of work that should not be done superficially but with due caution. The massive sending of emails must be managed by appropriate software and made in a sensible and selective way, not to risk being perceived as spam and ending up in some blacklist. Many companies are lucky enough to manage large email lists because, the people who bought, have left their email contact over time, so using these resources to bring traffic to your site is certainly one more way to go.
If you do not have a good email list, try to make a sensible search and that filters at least a minimum your contacts, this of course to avoid shooting random email. For example, in our case, being a foreign web agency working mainly in outsourcing, looking for email contacts of possible Italian web agencies on job portals was as simple as it was a winning idea.
We contacted customers who at that time were looking for staff and therefore in need of resources for certain skills and technologies. Contacting a company that publicly exposes a need and making it aware that you have an advantageous and interesting solution to meet that need is certainly better than sending random emails.
Use Social Networks
Try to be active on social profiles, create communities where your users can feel involved and motivated to communicate. Choose interesting themes, share your experience and create posts that can bring added value to users who are part of your niche. Interacting with them and providing valid content, you can become a point of reference in the industry and be perceived as an expert in the field.
Always create quality and easily shared content, social media are based on the principle of share, this is crucial for the growth of your business. Sponsor the pages of your site with the service of Facebook ads and Instagram ads, you do not live only Google AdWords! With the right skills, you can achieve excellent results by deciding to invest in paid advertising on social media.
I hope that in this post you may have found a real contribution and that really allows you to increase visits to your website over time. If you have any doubts or questions about it, do not worry and contact us without obligation, we will be happy to provide further explanations and advice.
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