Mobile Development Albania

Let’s check some numbers: towards the end of 2020, the iOS App Store had more than 1.85 million apps, and Google Play Store 2.56 million available apps available for all users in the world.

The market research service has calculated that the number of connected mobile devices in the world exceeds the number of people, 7.94 billion. But besides the obvious possibilities to be seized in a still-growing market, why should you choose to develop your mobile app in Albania for your company?

To create functional apps, it is very important to develop the application architecture (mobile oriented) and then insert it into the channels allowing authorized users to download it. So, even if we start from a good and simple idea, it is still necessary to rely on a company of professionals in mobile development capable of creating a structured and high-performance product.

Rubik Technologies avails itself of highly qualified staff able to offer a quality service equal to the Italian one and at certainly much more accessible prices.

UI & UX Design

The success of a mobile application is determined by how fast this application integrates into users’ lives and how they are benefiting from all its features.

First, it is important to explain what these two terms mean. UX design means User Experience design, while UI design means User Interface design.

What is the User Experience and why is it important?

UX is a discipline that embraces all aspects of the human experience with a product or service. It is in fact much more than giving users what they want and is not limited to the graphic interface of a product or site. Our goal when designing the user interface is to create unique experiences to make the app interactive, intuitive, and easy to use. This is essential to keep the app users engaged.

Our UX experts are concerned with providing the user with a product/service that can meet your needs and achieve their goals through:

• Usability: the ease with which people interact with the product;
• Psychology;
• Interaction design: design of human-machine interaction;
• The UI: User Interface Design;
• Information architecture.

What is User Interface Design and why is it important?

The UI is a fundamental part of the UX. It is the interface, the mask that allows interaction between man and the device.

In a web portal, for example, a Call to Action is that element that captures the user’s attention and sends it back to another content.

The job of an UI expert is to design a simple, intuitive, and consistent navigational interface with the customer’s brand, in such a way as to guide each user on a natural and obstacle-free path through:

• Simplicity: avoiding unnecessary elements;
• Consistency: we provide users with what they expect;
• The use of colors in a strategic way;
• The use of different typography styles to create a hierarchy of texts.
• The certainty of communicating to the user what is happening: where he is, where he can go, what he can do.

Application Development

Before diving right into development, there are two basic steps you need to be aware of and then proceed with the other processes.

First of all our experts prepare a feature set. It is an important document on which the characteristics that make up your app are specified in detail. This set simplifies the communication of the product vision between us and you and serves as a reference during the creation process.

After that, a Wireframe is created, or in other words, a basic structure of the screens that will be included in the app. At this moment one can begin to decide about all the features that will be part of the application.

Once these details have been specified, we move on to the front-end and back-end development of the app.

To develop an app, there are different programming languages and technology stacks. The key to success lies in knowing the benefits and advantages of each in-depth to turn to the best choice.

We develop native and hybrid apps for mobile devices using the most modern technologies for iOS (latest Swift) and for Android (Kotlin, RxJava) or using Flutter. The applications developed natively have the advantage of being able to guarantee high performance, this also due to the simple fact that only one SDK language is used, which is the one concerning the operating system for which you are working.

Flutter is the assembly of Google User Interface tools to create hybrid applications, equipped with frameworks, widgets, and much more. This wide variety of instruments offers developers an easy way to create and deploy visually attractive and fast applications on both Android and iOS platforms.

Below, we group into categories the various advantages inherent in the methods we use to develop your app.

Some Swift advantages

• A secure platform
• Easy readability of the code
• Easy maintenance of the code
• Compatible with Objective-C
• Open-source community
• Faster development
• Supported with “Playgrounds”
• Support for dynamic libraries

Some RxJava advantages

• Threading made simple
• Easy error handling
• Cancellation made easy
• Asynchronous flows
• Functional approach
• Caching made easy
• Operators with scheduler
• Use of subjects

Some Kotlin advantages 

• Less code combined with greater readability
• Mature language and environment
• Kotlin support in Android Jetpack and other libraries
• Interoperability with Java
• Support for cross-platform development
• Security code

Some Flutter advantages 

• Faster code writing 
• 2 platforms, one code
• Less testing
• Faster apps
• Design your users will love
• Same UI as an app on older devices
• Perfect for MVP (Minimum Viable Product)

Application Launch

Finally, your App is ready to be shown to the public! Publishing an application in the Store is certainly not an impossible process but in any case, our team is always ready to support you at this step too. The deep knowledge on the key issues of mobile development that a group of professionals like ours has simplifies the implementation of this latest step.

In this context, however, a qualitative gap can often emerge, due to the lack of an overview of the path, which begins with the design and then reaches its publication in the Store.

User Interface Design, User Experience, Engagement and elements of user behavioral activation are today key elements of a good Mobile Design: are you ready to go on this journey together?